Legal Notice

By accessing information on the website of you agree to the following terms and conditions:

The content and structure of this website are protected by copyright, including brands, trademarks and logos used on our website. Duplication or use of information, images, logos, trademarks and other data from the website of Stöckli Swiss Sports AG requires prior consent in writing (except download area).

Stöckli Swiss Sports AG makes every effort to check and update the information published on its respective web pages. However, Stöckli Swiss Sports AG cannot accept responsibility for or guarantee the topicality, accuracy or completeness of the data and information. All information and opinions posted on the Stöckli Swiss Sports AG website are subject to change without notice. The User uses and utilizes any information at his/her own risk. Information on this website may contain orthographical or typographical errors.

Stöckli Swiss Sports AG takes no responsibility for, and will not be liable for, the website being unavailable, temporarily or for a longer period of time, due to technical issues (either at the users end, the internet service provider or Stöckli Swiss Sports AG). Stöckli Swiss Sports AG accepts no responsibility and gives no guarantee that the functions of the website will not be interrupted or that they are free from errors, that the site of Stöckli Swiss Sports AG or the relevant server is free from viruses and other harmful elements and programs.


Stöckli Swiss Sports AG cannot accept any liability for any direct, indirect or consequential loss or damage incurred or resulting from the use of our site and any websites linked to it, including, without limitation any liability for: loss of income or revenue; loss of service, loss of computer programs or any data. This also applies even if we have explicitly advised you of the possibility of such damage.

The website contains links to websites operated by third parties which might be of interest to you. When activating these links you might leave the website or summaries of third-party websites may be displayed within the context of the website. Stöckli Swiss Sports AG has not carried out any checks whatsoever on the websites of third parties accessible via links on the website and is in no way responsible for their content or effective operation. This applies regardless of whether when activating the link you leave the website or the display appears within the context of the website, as well as if in the latter case the information provider of an external website is not immediately obvious. Establishing the link or consulting websites operated by third parties is at the sole risk and peril of the user.


Stöckli Swiss Sports AG, Eistrasse 5a, 6102 Malters, Switzerland, operates the website and the services offered thereon, and is therefore responsible for collecting, processing and the use of your personal data and the reconciling of data processing with the applicable data privacy laws.

Your trust is important to us and thus we take the topic of data privacy very seriously and take particular care about related security. Naturally we pay strict attention to legal regulations of federal law related to the Data Protection Act (DPA), the directives of federal law pertaining to data protection (VDSG), telecommunications law (FMG) and other related and applicable data protection regulations of Swiss or EU law, in particular the General Data Protection Regulation (GDPR)

In order to find out which personal data we collect from you and for what purpose they are used, please take note of the information below.


  1. Scope and purpose of the collection, processing and use of personal data

a) When you visit

When you visit our website, our servers make a temporary record of each access and store it in a log file. The following data is collected and stored, without any action on your part:

  • Magento und Google Analytics Standard Cookies. All Cookies are here listed. These cookies are automatically deleted after 1 hour.
  • Language and region selection on the homepage. This cookie is automatically deleted after 1 year.

The said data is collected and processed for the purpose of allowing you to use our website (establishing a connection), ensuring system security and stability in the long term and allowing our Internet offering to be optimized, as well as for internal statistical purposes. When you visit our website, we also use what are known as pixels and cookies to display advertising that is personalized for you and to use web analysis services.


b) Creating a customer account

In order to make transactions in our online shop, you can place orders as a guest or create a customer account. When registering for a customer account, we collect the following data:

  • Title
  • First and last name
  • Email address
  • Password

This data is collected in order to allow the customer to have direct password-protected access to his or her basic information saved on our website. There, a customer can view any completed or open orders and manage or change personal data (e.g. newsletter settings, product reviews, wish list).

The legal basis for processing data to this end is based on permissions provided by you per Article 6, paras. 1, section (a) GDPR.


c) Purchasing in the online shop

When you would like to make a transaction in our online shop, we need the following information form you to process the contract:

  • Title
  • Email address
  • Password (optional for registered customers)
  • First and last name
  • Billing address (and, if different, shipping address)
  • Telephone number
  • Information as a part of payment (depending on the selected payment method)

As long as nothing else has been allowed or stated specifically otherwise, we will only use the above-named data to process the contract, notably to settle your order, to ship the products ordered, and to ensure the correct payment.

If you provide us with personal data of other persons, e.g. data about the recipient of a gift, please only provide us that personal data of a recipient if you are authorized to do so according to valid data protection laws and only if the other person is in agreement that you provide us that personal data for the purpose of processing.

The legal basis of data processing for this purpose is based on fulfilling a contract per Article 6, paras. 1, section (b) GDPR.


d) Module binding adjustments

When you opt in to our service of binding adjustments in purchasing skis in our online shop, you will be asked per email upon conclusion of the purchase to supply us with the necessary personal information. Required information includes:

  • Age
  • Height
  • Weight
  • Sole length
  • Level of ability

Collecting and processing this data is exclusively for the use of adjusting the bindings to the best of our knowledge based on this information. The information listed above will never be used at any time for any other purpose such as marketing.

The legal basis for processing data to this end is based on permissions provided by you per Article 6, paras. 1, section (a) GDPR.


e) When you use our contact form

You have the option of using a contact form to get in touch with us. Doing so requires that you enter the following personal data:

  • Title
  • First and last names
  • Address (street, number, town/city, zip code)
  • Telephone number
  • E-mail address

We only use this data in order to answer your queries in an optimum manner and in a way that is tailored to you. You can object to this data processing at any time (for contact details, see further below, Section 10).


f) When you register for our newsletter

You have the option of subscribing to our newsletter through our website. Registration is required in order to do so. As part of the registration, the following data must be provided:

  • Title
  • First and last names
  • E-mail address

We process this data in order to personalize the information and offers sent to you and to better align ourselves to your interests. By registering, you give your agreement to the data provided being processed for regular dispatch of the newsletter to the address you provided, for the statistical analysis of user behavior and optimization of the newsletter. We are entitled to commission third parties with the technical processing of advertising measures and to pass your data on for this purpose (see under Section 3). At the end of each newsletter is a link which you can use to unsubscribe from the newsletter at any time. When unsubscribing you will not receive any more newsletters by Stöckli Swiss Sports AG. But your data will remain stored with us. You can request the definitive deletion of your data at any time by email to We expressly point to the data analysis during the newsletter distribution (see Section 8).


g) When you book or make reservations for events, dates or services

On our website there are a number of ways to make bookings or reservations or request informational material or other services. Depending on the service to be provided, different data is collected in this respect. This could be the following data, for example:

  • Title
  • First and last names
  • Address (street, number, zip code, town/city, country)
  • Other contact details (e-mail address, telephone number)

This data is stored in our database. They are for statistical purposes and enable us to continue to provide you with personalized offers in the best possible way in the future. You can object to this data processing at any time (see Section 10).


  1. Use of your data for advertising purposes

a) Creation of pseudonymized usage profiles

In order to provide you with personalized services and information on our website (on-site targeting), we use and analyze the data that we collect about you when you visit the website. For the corresponding data processing, what are known as cookies may be used where necessary (see also under Section 6). The analysis of your user behavior may be used to create what is known as a usage profile. The usage data is combined only with pseudonymous data, and never with data that has not been pseudonymized. To allow personalized marketing in social networks and in our newsletters, we incorporate so-called remarketing pixels from Facebook and IGoDigital into the website. If you have an account with Facebook and are logged in at the time of your visit to our website, this pixel links the visit to our website with your account. Log out of your account prior to visiting our website if you would like to prevent this link from being made. Further advertising settings can be made from in your user profile in the relevant social networks. 


b) Retargeting

We use retargeting technologies on this website. These technologies analyze your user behavior on our website in order to subsequently offer you advertising that is tailored specifically to you on partner websites. Your user behavior is collected in a pseudonymized form. Most retargeting technologies work with cookies (see Section 6 below). This website uses Google AdWords Remarketing and Doubleclick by Google, services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ('Google'), in order to place advertisements based on the use of websites visited previously. To do so, Google uses the DoubleClick cookie, which allows your browser to be recognized when visiting other websites. The information collected by the cookie about visits to these websites (including your IP address) is transferred to a Google server in the United States and stored there (more information about the transfer of personal data to the United States can be found further below under Section 9). Google will use this information to analyze your use of the website with respect to the advertisements placed, in order to compile reports about website activity and advertisements for the website operator and to provide further services that are linked to usage of the website and the Internet in general. Google will also transfer this information to third parties in certain cases, where this is required by law or if the said third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other data from Google, however. In order to manage usage-based advertising services, we also use Google Tag Manager. The Tag Manager tool itself is a cookieless domain and does not collect any personal data. Instead, the tool ensures the activation of other tags that may for their part collect certain data (for more details, see above). If you have opted for deactivation this at a domain or cookie level, this deactivation will continue to apply for all tracking tags that are implemented with Google Tag Manager. You may choose to prevent retargeting at any time by rejecting or disabling the relevant cookies in the menu bar of your web browser (see Section 6 below).


  1. Transfer of data to third parties

We will not share your personal data unless you have expressly permitted such, if a legal obligation exists, or to enforce our rights, in particular to enforce claims that are required in the relationship between you and Stöckli Swiss Sports AG.

Furthermore, we will only share your data with third parties if that is required as a part of use of the website for delivery of services desired by you, processing of the contract (also not website-based), notably for processing of your order as well as for analysis of your usage behavior. If this is required for the purposes named in the sentence above, the data may also be shared internationally. As long as the website contains links to third-party websites, Stöckli Swiss Sports AG has no influence on the collecting, processing, saving, or use of personal data by a third party after you have clicked on these links and assumes no responsibility. The website is hosted on servers in the EU (Frankfurt, Germany). The sharing of data occurs for the purpose of delivery and operations maintenance of functionality of our website. Our legitimate interests in this case are within the framework of Article 6, paras. 1, section (f) GDPR.

In selecting an invoice as your payment method on our website, we will forward your data to our payment processor, Byjuno AG, Industriestrasse 13C, 6300 Zug, Switzerland. We thus request that you read Byjuno AG’s data privacy statement.

Finally, we will forward your credit card information in the case of a credit card payment on the website via our payment service provider, Datatrans AG, Kreuzbühlstrasse 26, 8008 Zürich, Switzerland, to your credit card company as well as to the credit card acquirer. If you opt for a credit card payment, the input of all additional necessary information will be requested and required. The legal basis for sharing data for this purpose is based on fulfilling a contract per Article 6, paras. 1, section (b) GDPR. Regarding the processing of your credit card information by a third party, we also request that you read the General Terms and Conditions and data privacy statement of the issuer of your credit card. We do not receive the bank information. We will only be informed by the payment service provider that the payment has been received.


  1. Transfer of personal data abroad

Stöckli Swiss Sports AG is entitled to also pass your personal data on to third-party companies (commissioned service providers) abroad, where this is required for the data processing described in this privacy policy. Said third-party companies are obliged to protect your data to the same extent as we are.


  1. Data security

We take appropriate technical and organizational security measures to protect any of your personal data that we have stored from manipulation, partial or complete loss, and unauthorized access by third parties. Our security measures are constantly being improved in line with technological developments. We also take data privacy within our organization very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.

  1. Cookies

Cookies help in many ways to make your visit to our website simpler, more pleasant and more meaningful. Cookies are information files that your web browser automatically stores on your computer’s hard drive when you visit our website. Cookies neither damage your computer’s hard drive nor do they transfer the user’s personal data to us. We use cookies, for example, in order to personalize the information, offers and advertisements that you see and to better align ourselves to your individual interests. Their use does not mean that we receive new personal data about you as an online visitor. Most Internet browsers accept cookies automatically. It is possible, however, to configure your browser so that no cookies are stored on your computer or so that a message will always appear when you receive a new cookie. Disabling cookies may prevent you from being able to use all of the features on our website.


  1. Tracking tools

On our website we use various tracking tools. These tracking tools are used to monitor your surfing behavior on our website. This is for the purposes of needs-based design and continuous optimization of our website. In connection with this, pseudonymized usage profiles are created and small text files that are saved on your computer (“cookies”) are used. Further information about the tracking tools used and the data processing that takes place as a result can be found here:

Furthermore, we use the web analysis service Hotjar provided by Hotjar Ltd. With the aid of Hotjar, we are able to analyze the click and scroll conduct on after anonymization in order to offer you an improved user experience based upon the results thereof. The data collected do not contain any personal references. Data collection by Hotjar may be objected to at any time with future effect by clicking on this link and activation of the opt-out function.


  1. Analysis of newsletter use

To send our newsletter, we use e-mail marketing services of third parties. Our newsletter may therefore contain a tracking pixel or similar technical tools. The use of these services allows us to analyze whether or not the e-mails containing our newsletter have been opened. In addition, the click behavior of recipients of our newsletter can also be collected and analyzed. We use this data for statistical purposes and in order to optimize the newsletter with regard to content and structure. This allows us to better align the information and offers in our newsletter to the individual interests of the recipient in question. The tracking pixel is deleted if you delete the newsletter. If you wish to prevent tracking pixels from being included in our newsletter, please set your e-mail software such that HTML is not displayed in messages.


  1. Note about data transfer to the US

For the sake of completeness, we would like to point out to users residing or based in Switzerland that in the US there are monitoring measures taken by the US authorities that generally allow the storage of all personal data relating to all persons whose data has been transferred from Switzerland to the US. This happens without differentiation, limitation or exception on the basis of the aim pursued and without an objective criteria that makes it possible to limit access to the data by US authorities and its later use to very specific, strictly limited purposes that may justify the intervention associated with both access to this data and use thereof. We would also like to point out that there are no judicial remedies in place in the US for affected persons from Switzerland that would make it possible to receive access to the data relating to them and to have this corrected or deleted, as well as no effective legal protection against general access rights by US authorities. We refer the persons affected explicitly to this legal and factual situation so that they can make an appropriately informed decision on whether or not to consent to their data being used. For users residing in EU Member States, please note that, from the point of view of the European Union, the US does not have sufficient data protection levels due, inter alia, to the issues mentioned in this section. To the extent that we have explained in this privacy policy that recipients of data (such as Google, Facebook and Twitter) are located in the US, we will either based on a contract or by securing certification of these companies under the EU-US -Privacy Shield ensure that your data is protected at an appropriate level by our partners.


  1. Right to information, correction, erasure and restriction of processing; Right to data portability

You have the right to receive information about the personal data that we store about you free of charge upon request. In addition, you have the right to correct inaccurate data and the right to delete your personal data, as far as there is no statutory storage obligation or another legal basis for the processing. You also have the right to reclaim from us the data you have given us (right to data portability). On request, we also pass the data on to a third party of your choice. You have the right to receive the data in a common file format. You can reach us for the aforementioned purposes via the e-mail address We may, at our sole discretion, require proof of identity to process your requests.


  1. Data storage

We only store personal information for as long as it is necessary to use the above tracking advertising and analysis services within the scope of our legitimate interest to carry out services that you requested or to which you have given your consent to the extent specified above.


  1. Right to complain to a data protection supervisory authority

You have the right to file a complaint to a data protection supervisory authority at any time.

This page was last amended on May 5, 2020. If you have any questions or remarks about our legal indications or data protection, please contact us at

We do not want to read any infringing, offensive or unlawful statements and discussions in our timeline. If a user, our company or any third parties are defamed, we reserve the right to delete these posts without comment.


Last Update: May 5, 2020