Innovation as guiding principle
Josef Stöckli was pretty inventive from the beginning. When he was making his first pair of skis, he was already considering how he could pare back some weight, so he fluted the surface of the ski. All his life, he was always searching for something new. In 1945, he made his first pair of laminated wood skis combining hickory and ash with screwed-on steel edges. He also experimented with gluing on celluloid edges on top. He was the first in 1957 to make metal skis, taking on an idea from Head. In 1965 Stöckli then made the first skis of plastic compounds. And, best of all: Josef Stöckli only sold skis that he himself had tested.